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Interactive Dashboards Portfolio

R Shiny Dashboards: Visualizing Insights for Decision-Making

This portfolio highlights interactive dashboards built with R Shiny, designed to support analysis and decision-making in development, governance, and business contexts.

1. Donor Fund Stream in Kenya

Overview:
This dashboard visualizes how donor funds are allocated across various counties and sectors in Kenya. Users can explore the flow of resources based on funder, location, and thematic area.

The link to this dashboard is:

Why It Matters:
Transparent tracking of donor investments supports accountability and helps ensure equitable distribution of resources. It is particularly useful for identifying underfunded areas or sectors.

Target Users:
- Donor agencies and development partners
- National and county government officials
- Policy researchers and planners
- NGOs and program evaluators

2. Medicine Demand Dashboard

Overview:
This dashboard tracks medicine demand across Kenya performance over time, across regions and product categories. It provides a high-level view of The distribution across each county, the products size the package size and package categories with options of prediction of the quantities weekly, monthly or yearly.

Why It Matters:
It supports evidence-based marketing and operational decisions, helping organizations identify best-on-demand products, seasonal trends, and areas needing strategic attention.

Target Users:
- Business owners and clinic owners
- Government agencies
- Medical implementing partners
- Non government organizations in Health

3. Multidimensional Poverty Index (MPI) by Region

Overview:
This dashboard visualizes the Multidimensional Poverty Index across regions in Kenya. It disaggregates poverty into key dimensions—education, health, and living standards—based on survey data.

Why It Matters:
It provides a nuanced view of poverty, allowing policymakers to target interventions more effectively. Rather than relying solely on income measures, MPI captures broader human development indicators.

Target Users:
- Social policy analysts and M&E specialists
- National bureaus of statistics
- Academic and development researchers
- Humanitarian organizations

4. A Deep Dive into the Customer Analytics Dashboard

In today’s data-driven world, understanding your customers isn’t just a competitive advantage—it’s essential for growth. That’s why we’re excited to introduce the Customer Analytics Shiny application, a powerful and interactive tool designed to give you a 360-degree view of customer behavior, preferences, and performance metrics.

This dashboard is your go-to space for uncovering actionable insights and making data-informed decisions that can drive your business forward. Let’s take a closer look at what it has to offer:

🌟 1. Overview: At a Glance

The Overview section provides a high-level snapshot of your business’s performance. It includes key metrics like:

  • Total Sales: Stay on top of your revenue.

  • Conversion Rate: Understand how many visitors are turning into customers.

  • Average Order Value (AOV): Track how much your customers are spending on average.

  • Active Customers: See how many users are engaging with your business

Interactive charts let you monitor sales trends, break down revenue by sales channels, and visualize top-performing products and customer segments.

📈 2. Customer Activity: Tracking Engagement

This section dives into how customers interact with your platform:

  • Site Traffic: Get a clear picture of your visitors and their behavior.

  • Engagement Metrics: Learn about page views, bounce rates, and more.

  • User Journey: Visualize how users navigate your site.

  • Abandoned Cart Analysis: Identify where customers drop off.

  • Time on Page by Category: Find out which product categories keep customers engaged the longest.

🛒 3. Purchase Behavior: Mapping Buying Habits

Purchasing behavior is key to boosting revenue. This tab includes:

  • Purchase Frequency & Repurchase Rates: Spot loyal customers and buying patterns.

  • AOV Over Time: Analyze spending trends.

  • Popular Product Combinations: See which items are bought together.

  • Purchase Time Heatmap: Find out the best times for sales.

  • Customer Lifetime Value (CLV): Identify your most valuable customers.

👥 4. Demographics: Knowing Your Audience

Understanding who your customers are is just as important:

  • Age & Gender Breakdown: Tailor your marketing to your audience.

  • Geographic Distribution: See where your customers are located on a dynamic map.

  • Device Usage: Learn how customers access your site.

  • Customer Segmentation: Group your audience for targeted campaigns.

    📦 5. Product Analysis: Driving Product Strategy

Here, you can:

  • Track Product Category Performance: See which categories are winners.

  • View-to-Purchase Ratios: Spot potential bottlenecks.

  • Return Rates: Identify products that might need improvement.

  • Seasonal Trends: Plan your inventory and promotions.

🗂️ 6. Raw Data: Dive Deeper

Sometimes you need to get your hands dirty with the raw data. This tab lets you:

  • Filter data by date range and category.

  • Download data for offline analysis.

Why This Matters

The Customer Analytics dashboard isn’t just about numbers—it’s about transforming those numbers into stories and insights that help you understand your customers, optimize your products, and maximize revenue. From marketing campaigns to product decisions, this application ensures you’re always a step ahead.

The dashboard is below:-